Geo-Targeting Service

Activate your targeted digital campaign now to promote your presence at 32.BI-MU

BI-MU is just a few months away. While you’re waiting for the October event…

Would you like to promote your BI-MU presence and to present your brand to potential new clients?

Would you like to make contact with visitors and operators taking part in trade fairs and events in your sector scheduled for the months in the run-up to BI-MU, in Italy and abroad?

Now you can, thanks to the innovative service offered by the BI-MU Organisers, in partnership with Fiera Milano Media.

Geo Targeting is linked to the actual participation of operators at real events, wherever they take place, and uses the geolocation function any smartphone is equipped with.

How does it work? It is very simple!

Choose an event of interest to promote your BI-MU presence, in Italy and/or abroad. Let us know. It might be a convention, a fair, an exhibition/convention, a workshop, etc., as long as it’s clear where and when it takes place.

We find the contacts of the operators present at the event you indicated. As long as they have their mobile switched on and connected to internet or with the gps function active, we’ll be able to pick them up automatically. From these operators, we’ll obtain the ID codes of their phones and tablets, not their personal data. In other words, in compliance with data protection regulations, we won’t be able to obtain operators’ names or e-mail addresses, but we will be able to identify the ID of their mobile device, which is essential so your promotional campaign can later reach it.

Your advertising will reach the operators we’ve “picked up”. The company banner, with a link to your website, will appear directly on their phone or tablet while they’re using internet. Your banner will be visible on the most popular and widely used websites and apps.

How much does the campaign cost? How long does it last?


The Geo Targeting campaign costs €400 – €600 per event. It’s up to you how much to invest. Bear in mind that the bigger the investment, the more devices your advertising will reach. The banner campaign lasts two weeks, and may be activated for the period you choose, after the event.

For more information, contact 

See also


32.BI-MU Smart Catalog

The Smart Catalog is the digital catalog of BI-MU. In Smart Catalog you can find millions of pages from exhibitors websites, videos, images, posts from social media.
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List of attending exhibitors

Online all registered companies. Registrations continue and the organizational activity of 32.BI-MU proceeds.
Read more

The Exhibitors’ Opinion

To have an idea of the product ranges on show at 32.BI-MU, you can read the interviews with some of the companies that have already registered.
Read more

Italy as a world leader

Ranking third among exporting countries and fourth among manufacturing countries, Italy is an undisputed leader in the international machine tool scenario, as well as an interesting consumption market.
Read more

The innovation areas

Among the numerous innovation areas that will enrich the traditional exhibition of 32.BI-MU there are also BI-MU LOGISTICS, SUB4TECH.
Read more

BI-MUpiù, BI-MUpiùAdditive
and BI-MUpiùDigital

BI-MU offers opportunities to share new contents and vision of manufacturing with the meeting project of BIMUpiù and special initiatives.
Read more

Request information

Do you need help? The organizing secretary will answer your questions quickly.
Read more

Digital technologies for sustainable production

At 32.BI-MU we will also talk about circular economy connected to the topic of a sustainable management of the production cycles in a factory.
Read more

Technologies on show

Not only machine tools, the 32.BI-MU edition welcomes a variety of technologies for the intelligence factory.
Read more

The Visitors’ Profile

Extremely specialised and competent public that is also directly involved in the purchasing processes is the real added value offered by BI-MU measured through the profile of its visitors.
Read more


Venue: Conference arena BI-MUpiù fieramilano Rho
Hours: From 9:00 to 17:00
By: by 32.BI-MU and exhibiting companies

Are you an exhibitor?

The secretariat is at your disposal to give you useful information, support to organize all the details for your company.

Are you a visitor?

Do you want help to better organize your visit to BI-MU? Contact the organizational secretariat. Your every question will be answered quickly.