Request booking services

32.BI-MU offers all Exhibitors a full range of promotional services, available before, during and after the exhibition period, conceived to make the most of the companies’ presence at the trade show. Some services are free, others are charged.  They can be booked by filling in the specific form.


Reservation of meeting rooms 

The Fiera Milano exhibition center has spaces with different characteristics for meetings and conferences for use by exhibitors. The rooms will be set up according to the specific needs of the Exhibitor. The service is available on Fiera Milano e-serviceBook now.

Pigeonholes in the Press Room 

Available free of charge for Exhibitors who apply for them, pigeonholes can be used to address information and notes to journalists about product offering and presence at the exhibition.  Book now.



Visitors’ Guide

To orient themselves inside the halls, Visitors will receive an Exhibition Guide Map that will illustrate stands, thematic areas and services of the trade show. Available free of charge at all reception desks, the Guide Map is also an opportunity for exhibiting companies interested in purchasing “manchettes” and/or advertising pages to promote the company or its products, where to include their own company promotion. (The map can host a maximum number of paid manchettes and pages; the spaces are allocated in chronological order subject to availability).  If you have not already purchased the service during registration, contact the secretariat to check availability. Costs starting from € 200 (+ VAT).

Logo and Advertising Pages in the hard copy of the Official Catalogue 

Exhibitors will have the opportunity to include their own logo or brand and/or to publish up to 4 advertising pages in the hard copy of the Exhibition Official Catalogue, according to the specifications and technical indications. If you have not already purchased the service during registration, contact the secretariat to check availability. Costs starting from € 150 (+ VAT).

Personalised lanyards 

Every Exhibitor will have the possibility to supply the organisers with one set of promotional lanyards, personalised with its own company’s logo, which will be distributed at the reception desks of the Exhibition. The production of the gadget is at the Exhibitor’s expenses. The distribution will be carried out by the Organisers, who will accept the applications in chronological order subject to availability of lanyards lots.
If you have not already purchased the service during registration, contact the secretariat to check availability. Costs starting from € 3,000 (+ VAT).

Brand promotion in BI-MUpiù 

Exhibitors have the possibility of displaying their company brand within BI-MUpiù area. Their logo will be positioned on the wall of the arena, where all the supporters of the project will appear. Cost € 5,000 (+ VAT). Application form.

Online promotion on the BI-MU website

The main contact and information tool, i.e. the website of 32.BI-MU, can host Videos and advertising banners of exhibitors in its homepage, with a direct link to their company’s website.

Geo-Targeting Service

Exhibitors have the opportunity to get in touch with operators taking part in sector trade fairs and events for the months in the run-up to BI-MU, in Italy and abroad. Now it is possible thanks to the innovative service that the BI-MU secretariat, in partnership with Fiera Milano Media, offers to all exhibitors.
Costs starting from € 400 (+ VAT)Continue reading and book now.


Media relations

Present your Novelties

Starting from July, the Press Section of the Exhibition website will host the “News from the Exhibitors”. To take part in this initiative, you just need to:
– Send a descriptive text about one or more of your products/solutions. Your text, in Italian and English, shall have a maximum length of 2,000 characters including spaces, for each language.
– Indicate a title of a maximum length of 55 characters including spaces. Do not indicate your company name, (it will be added by the Press Office during online publication).
– Attach two photos in .JPG 300 dpi format. Company logos, brochures or advertising pages will not be published.
The same material will be used for the issue of the electronic magazine “Cosa vedere a 32.BI-MU / What’s interesting at 32.BI-MU”, which will be forwarded to a mailing list of about 30,000 high-profile operators of the sector the first days of October. Please send your material to: Francesco Mango,
Deadline for material sending: Wednesday, 16 September.

32.BI-MU Newscast   

Every day, the newscast of 32.BI-MU reports events, curiosities, news about technologies and key players of the trade show through a reportage of institutional events, interviews with technical experts and economists, opinions of exhibitors and visitors. Developed by Tecnologie Meccaniche, in cooperation with ILSUSSIDIARIO.NET, the newscast will be visible in the special “corners” inside the exhibition halls, on the websites,, as well as on the website of the online newspaper ILSUSSIDIARIO.NET, which boasts 10 millions of single contacts every month. Exhibitors can purchase promotional spaces within the newscast to present their companies and technologies on show.
For information: Ezio Zibetti,

Special Insert of “IlSole24Ore”

On the first exhibition day “IlSole24Ore” (daily newspaper) will publish the “Special Insert” dedicated to 32.BI-MU. Exhibitors will be able to purchase advertising spaces that will be positioned next to the institutional page managed by the Press Office of the Exhibition.
For information: Massimo  Ziletti,

See also


32.BI-MU Smart Catalog

The Smart Catalog is the digital catalog of BI-MU. In Smart Catalog you can find millions of pages from exhibitors websites, videos, images, posts from social media.
Read more

List of attending exhibitors

Online all registered companies. Registrations continue and the organizational activity of 32.BI-MU proceeds.
Read more

The Exhibitors’ Opinion

To have an idea of the product ranges on show at 32.BI-MU, you can read the interviews with some of the companies that have already registered.
Read more

Italy as a world leader

Ranking third among exporting countries and fourth among manufacturing countries, Italy is an undisputed leader in the international machine tool scenario, as well as an interesting consumption market.
Read more

The innovation areas

Among the numerous innovation areas that will enrich the traditional exhibition of 32.BI-MU there are also BI-MU LOGISTICS, SUB4TECH.
Read more

BI-MUpiù, BI-MUpiùAdditive
and BI-MUpiùDigital

BI-MU offers opportunities to share new contents and vision of manufacturing with the meeting project of BIMUpiù and special initiatives.
Read more

Request information

Do you need help? The organizing secretary will answer your questions quickly.
Read more

Digital technologies for sustainable production

At 32.BI-MU we will also talk about circular economy connected to the topic of a sustainable management of the production cycles in a factory.
Read more

Technologies on show

Not only machine tools, the 32.BI-MU edition welcomes a variety of technologies for the intelligence factory.
Read more

The Visitors’ Profile

Extremely specialised and competent public that is also directly involved in the purchasing processes is the real added value offered by BI-MU measured through the profile of its visitors.
Read more


Venue: Conference arena BI-MUpiù fieramilano Rho
Hours: From 9:00 to 17:00
By: by 32.BI-MU and exhibiting companies

Are you an exhibitor?

The secretariat is at your disposal to give you useful information, support to organize all the details for your company.

Are you a visitor?

Do you want help to better organize your visit to BI-MU? Contact the organizational secretariat. Your every question will be answered quickly.