The Advertising Campaign
The 32.BI-MU advertising campaign, started in October 2019, includes all the main Italian sector magazines. In addition to these ones, the most important foreign magazines have been added. Active until October 2020, the campaign will also include the main national newspapers, radio, TV and billboards in the Milan underground. The advertising campaign will be intensified as the event approaches.
Instead the online communication plan consist of banners, newsletters, retargeting, social media marketing and presence on the websites of the most important international trade fairs.
Here below, the list of the newspapers and magazines publishing the 32.BI-MU advertisement (continuously updated)
ITALY (Publisher)
APPLICAZIONI LASER (PUBLITEC)
AUTOMAZIONE E STRUMENTAZIONE (FIERA MILANO MEDIA)
AUTOMAZIONE OGGI (FIERA MILANO MEDIA)
CONTROLLO E MISURA (PUBLITEC)
COSTRUIRE STAMPI (PUBLITEC)
DEFORMAZIONE (PUBLITEC)
DIAMANTE A&T (G&M ASSOCIATED)
EUREKA (OPEN FACTORY)
GALVANOTECNICA E NUOVE FINITURE (AIFM / ASFIMET)
ICT (EOS MKTG & COMMUNICATION)
IEN ITALIA (TIMGLOBAL MEDIA)
IL DISTRIBUTORE INDUSTRIALE (TIMGLOBAL MEDIA)
IL MAESTRO DEL LAVORO (FEDERAZIONE MAESTRI DEL LAVORO D’ITALIA)
IL SOLE 24 ORE (IL SOLE 24 ORE)
INDUSTRY DESIGN (QUINE)
INMOTION (PUBLITEC)
IPCM (EOS MKTG & COMMUNICATION)
IPCM IBERICA (EOS MKTG & COMMUNICATION)
LA METALLURGIA ITALIANA (AIM-ASSOCIAZIONE ITALIANA DI METALLURGIA)
L’AMMONITORE (QUINE)
L’IMPRENDITORE (CONFINDUSTRIA)
L’INDUSTRIA MECCANICA – GREAT TECH FOR INDUSTRY (ANIMA)
L’INDUSTRIALE.IT (L’INDUSTRIALE)
LION (MAGALINI EDITRICE DUE)
MACCHINE UTENSILI (TECNICHE NUOVE)
MANUTENZIONE T&M (TIMGLOBAL MEDIA)
MECCANICA & AUTOMAZIONE (QUINE)
MECCANICA & SUBFORNITURA (EDIBIT)
MECCATRONICA (EDIBIT)
MTM-MACHINE TOOL MARKET (D.F. EDIZIONI)
MTM-SUBFORNITURA (D.F. EDIZIONI)
MTM-TORNITURA (D.F. EDIZIONI)
NEWSMEC (PUBLITEC)
RIVISTA DI MECCANICA OGGI (FIERA MILANO MEDIA)
RIVISTA ITALIANA DELLA SALDATURA (ISS – ISTITUTO ITALIANO SALDATURA)
SOLUZIONI DI ASSEMBLAGGIO (PUBLITEC)
SUBFORNITURA NEWS (TECNICHE NUOVE)
TECN’E’ (OPEN FACTORY)
TECNOLOGIE MECCANICHE (DBINFORMATION)
THE NEXT FACTORY (DBINFORMATION)
VERNICIATURA INDUSTRIALE (LA RIVISTA DEL COLORE)
WEROBOTS (OPEN FACTORY)
FOREIGN COUNTRIES
MASCHINENMARKT (AUSTRIA)
FACTORY (AUSTRIA)
SCHWEIZER MASCHINENMARKT (SWITZERLAND)
SWISS MACHINING (SWITZERLAND)
TECHNISCHE RUNDSCHAU (SWITZERLAND)
MACHINES PRODUCTION (FRANCE)
TRAMETAL (FRANCE)