BI-MU and its “Digital Twin”

Thanks to the development of several innovative initiatives related to the internet world, 33.BI-MU will have its digital twin conceived to enrich and complete the visit experience of the operators involved in the trade show. Streaming of all events organised within the exhibition; a new App that can be downloaded free of charge directly from the online stores, enriched with new functions; a new interactive platform linked to the website, capable of presenting the exhibition catalogue in an immediate and interactive way and of allowing the exhibitors to promote their products with product sheets in the best way; possibility of arranging appointments, video chats and webinars: these are only a few of the initiatives that will accompany 33.BI-MU,  thus expanding the geographical and territorial borders of the trade show.

In this connection, the promotion of the event includes – in addition to the traditional actions – an intense online activity, implying sending targeted newsletters to end users in the countries of interest for the sector, web advertising and social media marketing, with the aim of boosting the image of the exhibition in the major consumption markets.

See also

The point of Domenico Appendino, SIRI president

SIRI - associazione italiana di robotica e automazione (Italian association of robotics and automation) sponsors RobotHeart, the new exhibition area of 33.BI-MU, dedicated to industrial robotics, automation, connected technologies, components, system...
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33.BI-MU: how to reach the exhibition centre

Easily reachable by Underground, high-speed trains, buses, ring roads and motorways, the Exhibition Centre is perfectly connected with the city centre of Milan.
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Hospitality Service for visitors

BI-MU for all operators offers a range of facilities to stay in Milan or near the exhibition centre.
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Free entry!

Free visitor admission with the online pre-registration service. Receive the GOLDEN CARD immediately which also offers numerous advantages and special rates.
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Request information

Do you need help? The organizing secretary will answer your questions quickly.
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BI-MU in the Network of the most important World Trade Shows

33.BI-MU is in the network of the most representative world trade shows.
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Interviews with the protagonists

The story of some of the protagonists of what will be seen at RobotHeart.
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Venue: AREA BI-MUpiù Pad 13 – B23 - fieramilano Rho
Hours: 10.30

Are you an exhibitor?

The secretariat is at your disposal to give you useful information, support to organize all the details for your company.

Are you a visitor?

Do you want help to better organize your visit to 33.BI-MU? Contact the organizational secretariat. Your every question will be answered quickly.