BI-MU and its “Digital Twin”

Thanks to the development of several innovative initiatives related to the internet world, 33.BI-MU will have its digital twin conceived to enrich and complete the visit experience of the operators involved in the trade show. Streaming of all events organised within the exhibition; a new App that can be downloaded free of charge directly from the online stores, enriched with new functions; a new interactive platform linked to the website bimu.it, capable of presenting the exhibition catalogue in an immediate and interactive way and of allowing the exhibitors to promote their products with product sheets in the best way; possibility of arranging appointments, video chats and webinars: these are only a few of the initiatives that will accompany 33.BI-MU,  thus expanding the geographical and territorial borders of the trade show.

In this connection, the promotion of the event includes – in addition to the traditional actions – an intense online activity, implying sending targeted newsletters to end users in the countries of interest for the sector, web advertising and social media marketing, with the aim of boosting the image of the exhibition in the major consumption markets.

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