Press Registration

It is possible to pre-register online and receive the GOLDEN CARD, which offers free admission, as well as numerous advantages and special rates.

Registration for Press

GOLDEN CARD: much more than a free-admission card

You can pre-register on the website and obtain your Golden Card immediately, directly at your e-mail address. Besides permanent, free admission to 31.BI-MU/SFORTEC INDUSTRY, your Golden Card offers you several discounts and special rates at “partner” hotels, restaurants and shops, specified in the list

Moreover, this year, thanks to the agreement with Gruppo MilanoCard, Golden Card holders can buy special MilanoCards created to give unlimited access to public transport, including the Rho-Fiera connections (twice a day), as well as discounts and special conditions for restaurants, services and admission tickets to museums and monuments. There are two versions of MilanoCard for Golden Card holders: prices and details will soon be available on

If you need more information or support, fill in the form and you will receive a complete and professional response to your needs.

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Venue: AREA BI-MUpiù Pad 13 – B23 - fieramilano Rho
Hours: 10.30

Are you an exhibitor?

The secretariat is at your disposal to give you useful information, support to organize all the details for your company.

Are you a visitor?

Do you want help to better organize your visit to 33.BI-MU? Contact the organizational secretariat. Your every question will be answered quickly.