35.BI-MU: ICE/UCIMU Initiative

35.BI-MU will also be visited by around 100 foreign delegates, including Machine Tools End-Users and Journalists, accompanied by some Trade Analysts, selected and invited with ITA-Agency.

Economic capital city and unparalleled business centre in Italy, Milan represents a natural attraction for foreign operators, to whom 35.BI-MU will present the best of the sector’s offer. 

Qualified foreign end users from the traditional and emerging markets with the highest growth and development rates have been invited to visit the exhibition for an important new opportunity to update and verify the technologies of the sector, also through the organization of B2B meetings that will involve exhibiting companies directly at their stands. 

Organized in co-operation with ITA – Italian Trade Agency and MAECI – Ministry of Foreign Affairs and International Cooperation, the initiative aimes at expanding the spectrum of operators present at 35-BI-MU, also including end users from emerging countries, besides the users who usually participate in the event.

The presence of qualified foreign end users responds to the need to support exhibitors in the activities they already do independently, thus increasing the number of contacts that can be activated during the four days of the event.