35.BI-MU: ICE Agency / UCIMU Initiative

35.BI-MU was also visited by around 110 foreign delegates, including Machine Tools End-Users and Journalists, accompanied by about 10 Trade Analysts, selected and invited with ITA-Agency.

Economic capital city and unparalleled business centre in Italy, Milan represented a natural attraction for foreign operators, to whom 35.BI-MU presented the best of the sector’s offer.

Qualified foreign end users from traditional and emerging markets with the highest growth and development rates were invited to visit the exhibition for an important opportunity to update and verify the technologies of the sector, also through the organisation of B2B meetings that involved exhibiting companies directly at their stands.

Organised in co-operation with ITA – Italian Trade Agency and MAECI – Ministry of Foreign Affairs and International Cooperation, the initiative aimed at expanding the spectrum of operators present at 35.BI-MU, also including end users from emerging countries, besides the users who usually participate in the event.

The presence of qualified foreign end users responded to the need to support exhibitors in the activities they already perform independently, thus increasing the number of contacts that could be activated during the four days of the event.

Foreign delegates from:
Brazil, Canada, South Korea, Egypt, France, India, Morocco, Poland, Romania, Serbia, Slovenia, Spain, Thailand, Türkiye, USA, Uzbekistan, Vietnam.