RobotHeart
Interview with Alberto Pellero
KUKA

“ …we expect to meet end users and many system integrators, who represent for us more than 50% of our business. We work with 72 different integrators and we hope we will be able to meet all of them at RobotHeart of BI-MU… ”

Alberto Pellero Director Strategy & Marketing Robotics KUKA

Shall we talk about KUKA?

Established in 1898, today KUKA is a multinational company with headquarters in Bavaria, 14,000 employees and a turnover of 3.6 billion euro. Created as a manufacturer of lighting systems, then, it has also started producing welding systems. Now, KUKA is one of the key players in the world of automation and robotics. Since the seventies, when robotics started being introduced in factories, KUKA focused on industrial robotics, developed and “rigorously” produced in Germany and sold all over the world. Today, we are organised in business units: KUKA Robotics indeed deals with automation and robotics, developing increasingly innovative solutions for all major fields of application. KUKA Systems develops robotic production and assembly solutions for the automotive and aerospace sectors. Swisslog is the business unit focused on logistics and systems for material handling, storage and management of automated warehouses. Finally, Swisslog Healthcare is dedicated to the logistics for the health and healthcare segment.

 

How important is Italy for KUKA?

In Italy, we have a branch with 120 employees. It is our second branch in the EMEA area considering the number of sold units. In the headquarters located in the outskirts of Turin, we also host a Competence Center called ARCLAS, which specialises in the development of robotic welding cells for the automotive industry. Our team of engineers has developed a set of cells based on a modular concept, which enables to work on a standard with application of customised solutions according to the specific customers’ requirements. With this team, we cover the whole demand of the EMEA area.

On the other hand, the R&D activity is fundamental for KUKA. We were the first to build a robot weighing 1,000 kg and we also produced the first collaborative robot. Moreover, we boast a leadership in the sales of AGV robots. KUKA manufactures industrial, collaborative and mobile robots, as well as management and 4.0 solutions. A complete product offering to meet all users’ needs. On the contrary, we do not cover the integration part, except for Tier1 solutions with our BU KUKA Systems.

 

How is the Italian market going?

The year 2021 was record-breaking for KUKA worldwide. Even in Italy, we had excellent results, also due to the rebound after the collapse of 2020 caused by the outbreak of the pandemic. These first six months of 2022 went even better, despite the problem of component shortage, which we faced by carrying on a great work in re-engineering our solutions.
On the contrary, the second half of the year will be characterised by higher uncertainty due to the still ongoing pandemic, the war and the transition of the automotive industry to electric vehicles.

 

What are the sectors on which you focus more attentively? How important is the automotive sector for KUKA

The automotive sector accounts for less than 50% of KUKA’s turnover, whereas in Italy it represents 10%. In this field, KUKA is a leader in the supply of flexible solutions 4.0 and this is certainly an advantage in this delicate moment of green transition. This said, our strategy encompasses a wide diversification of target markets, among which the most important are electronics, metallurgic and plastics industries, energy and consumables, with food and beverages, as well as pharmaceutics. Moreover, as everything connected with e-commerce is of increasing importance, we offer a model of integrated logistics for warehouse management. In addition, if we consider the applications, besides welding, even outside the automotive sector, we also specialise in machine tending, palletisation and packaging.

 

What convinced you to take part in RobotHeart of BI-MU?

We have understood right away that the exhibition project is valid and effective. We believe that BI-MU will be rewarding for us, both for the organisation involved and for the visitors, whom we expect to be highly qualified and also very motivated to invest. We expect to meet end users and many system integrators, who represent for us more than 50% of our business. We work with 72 different integrators and we hope we will be able to meet all of them at RobotHeart of BI-MU.

 

What will you exhibit?

At RobotHeart of BI-MU, we will exhibit three solutions conceived to represent KUKA’s target, “Focus 2030”, which consists in offering automation that can be accessible for everyone, which clearly materialises into the development of user-friendly solutions. At our stand, we will show LBR iisy, a “lightweight”, easily programmable robot; iiQKA, the new operational, programming language that can be easily used by operators, and iiQot a KUKA software enabling the functions of Industry 4.0.

 

Events

Venue: AREA BI-MUpiù Pad 13 – B23 - fieramilano Rho
Hours: 10.30
By: UCIMU-SISTEMI PER PRODURRE

Are you an exhibitor?

The secretariat is at your disposal to give you useful information, support to organize all the details for your company.

Are you a visitor?

Do you want help to better organize your visit to 33.BI-MU? Contact the organizational secretariat. Your every question will be answered quickly.

Reach fieramilano by train

Reach fieramilano with the high-speed trains

During the days of the event, the direct stop at the Rho-Fiera station, just near the exhibition center, will be activated.

Frecciarossa trains information and timetables
Italo trains information and timetables 

 

Reach fieramilano by train from outside Milan

  • From Bergamo / Venezia / Verona / Brescia regional trains to Treviglio, where there is an interchange with lines S5 and S6 to Rho Fiera Milano.
  • From Mantova / Cremona / Codogno / Parma / Piacenza / Genova / Tortona / Voghera regional trains to Milano Rogoredo, where interchanges are made with lines S1, S2, S12 or S13; then interchange at any station of the Passante Ferroviario with lines S5 or S6, which stop at the Rho Fiera Milano station.
  • From Torino / Novara / Varese / Domodossola / Arona / Luino with Regional Trains to Rho Fiera Milano.
  • From Treviglio use lines S5 or S6 to Rho Fiera Milano.
  • From  Lodi use the S1 line and interchange at any station of the Passante Ferroviario with the S5 or S6 lines, which stop at the Rho Fiera Milano station.
  • From Pavia use the S13 line and make an interchange at any station of the Passante Ferroviario with the S5 or S6 lines, which stop at the Rho Fiera Milano station.
  • From Saronno use line S1 and interchange with lines S5 or S6 at Milano Lancetti to Rho Fiera Milano.
  • From Chiasso / Como San Giovanni / Monza use the S11 line to Rho Fiera Milano.
  • From Lecco / Monza use the S7 Lecco-Molteno-Milano Porta Garibaldi line or the S8 Lecco-Carnate-Milano Porta Garibaldi line and interchange with the S5, S6 or S11 lines at Milano Porta Garibaldi station to Rho Fiera Milano.

Trenitalia trains information and timetables
Trenord S-Lines trains information and timetables
Italo trains information and timetables 

 

Reach fieramilano by train from Milan stations

  • From the stations of  Milano Centrale, Milano Porta Garibaldi and Milano Lambrate: Metro Green Line 2 towards Abbiategrasso-Assago; at the Cadorna stop, take the Metro Red line 1 towards Rho-Fieramilano.
  • From Milano Cadorna station: Metro Red line 1, direction and stop Rho-Fieramilano.
  • From the stations of  Passante Ferroviario Villapizzone, Lancetti, Porta Garibaldi, Repubblica, Porta Venezia, Dateo, Porta Vittoria and from the Milano Certosa station: S5 Treviglio-Varese Line or S6 Treviglio-Novara Line or S11 Chiasso-Como-Milano-Rho, Rho Fiera Milano stop.
  • Trains on the Torino-Novara-Milano route also stop at Rho-Fiera Milano station.
  • Regional trains to Varese, Arona, Domodossola and Luino.

Trenitalia trains information and timetables
Trenord S-Lines trains information and timetables
Italo trains information and timetables

 


How to reach the exhibition centre

By plane By car By Public transport Taxi

 

Events

Venue: AREA BI-MUpiù Pad 13 – B23 - fieramilano Rho
Hours: 10.30
By: UCIMU-SISTEMI PER PRODURRE

Are you an exhibitor?

The secretariat is at your disposal to give you useful information, support to organize all the details for your company.

Are you a visitor?

Do you want help to better organize your visit to 33.BI-MU? Contact the organizational secretariat. Your every question will be answered quickly.

Reach fieramilano by Public transport and Taxi

Reach fieramilano from Milan

Metro Red line 1 Rho-Fieramilano stop – It is necessary to have a Mi1-Mi3 fare range ticket which costs 2.00 euros per trip.

Taxis

  • Taxi parking area Unique reservation number: tel + 39 027777
  • Auto Radio Taxi: tel + 39 028585028585.it
  • Radio Taxi: tel + 39 026969yellowtaxi.it
  • Taxi Blu: tel + 39 024040 taxiblu.it
  • My Taxi: reservations and payments through Mytaxy App

How to reach the exhibition centre

By plane By car By train

 

Events

Venue: AREA BI-MUpiù Pad 13 – B23 - fieramilano Rho
Hours: 10.30
By: UCIMU-SISTEMI PER PRODURRE

Are you an exhibitor?

The secretariat is at your disposal to give you useful information, support to organize all the details for your company.

Are you a visitor?

Do you want help to better organize your visit to 33.BI-MU? Contact the organizational secretariat. Your every question will be answered quickly.

Reach fieramilano by car

Reach fieramilano from the motorways 

  • From the A7-Genova, A1-Bologna and A4-Torino motorways: A50 Tangenziale Ovest towards Varese, fieramilano exit.
  • From the A4-Venezia motorway: Pero-fieramilano exit.
  • From the A8-Varese and A9-Como motorways: from the Milano Nord barrier towards the A4-Venezia and fieramilano exit.

Traffic information in real time

 

Reach fieramilano from Milan City 

  • A8 motorway towards Varese-Como, fieramilano exit.
  • A4 motorway towards Torino, Pero-fieramilano exit.

Traffic information in real time

 

Parking at the fair  

  • parking areas: P2 P3 P4

Visitors gates

EST
SS 33 del Sempione 20017 Rho MI Viale Porta Est
– Google map: @45.517569, 9.086444
– GPS: +45° 31′ 3.25″, +9° 5′ 11.20″

OVEST
SS 33 del Sempione 20017 Rho MI Viale Porta Ovest
– Google map: @45.522793, 9.071652
– GPS +45° 31′ 22.05″, +9° 4′ 17.95″

SUD
SS 33 del Sempione 20017 Rho MI Viale degli Alberghi
– Google map: @45.517610, 9.077033
– GPS +45° 31′ 3.40″, +9° 4′ 37.32″

 

 


How to reach the exhibition centre

By plane By train By Public transport Taxi

 

Events

Venue: AREA BI-MUpiù Pad 13 – B23 - fieramilano Rho
Hours: 10.30
By: UCIMU-SISTEMI PER PRODURRE

Are you an exhibitor?

The secretariat is at your disposal to give you useful information, support to organize all the details for your company.

Are you a visitor?

Do you want help to better organize your visit to 33.BI-MU? Contact the organizational secretariat. Your every question will be answered quickly.

Reach fieramilano by plane

Reach fieramilano by plane

Check the best solutions for your trip using SkyScanner

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Reach fieramilano from LINATE airport

Bus n 73, Duomo M1-M3 terminus and Metro Red line 1. Rho-Fieramilano stop.

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Reach fieramilano from MALPENSA airport

Malpensa Express Train to Milano Centrale station – Milano Porta Garibaldi stop, then Metro Lilac line 5 towards San Siro Stadium, Lotto stop and interchange with Metro Red line 1 for Rho-Fieramilano (or from Milano Porta Garibaldi S-Line trains S5, S6 or S11 to Rho-fieramilano).

Malpensa Express Train to Milano Cadorna station, then Metro Red line 1 towards Rho Fieramilano.

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Reach fieramilano from ORIO AL SERIO airport 

A fee shuttle bus service is available from / to Milano Centrale.

 

How to reach the exhibition centre

By car By train By Public transport Taxi

 

Events

Venue: AREA BI-MUpiù Pad 13 – B23 - fieramilano Rho
Hours: 10.30
By: UCIMU-SISTEMI PER PRODURRE

Are you an exhibitor?

The secretariat is at your disposal to give you useful information, support to organize all the details for your company.

Are you a visitor?

Do you want help to better organize your visit to 33.BI-MU? Contact the organizational secretariat. Your every question will be answered quickly.

RobotHeart
Interview with Davide Passoni
SIR

“ …what convinced us was the idea underlying this exhibition project, finally dedicated to the world of robotics and integrators. Robotheart is a “small Automatica” within BI-MU.
At RobotHeart, we will exhibit an innovative 3D-vision cell for bin-picking operations characterised by a very high level of reliability… ”

Davide Passoni CEO SIR

Shall we start talking about SIR?

SIR is an enterprise created in 1984. Established by my father, Luciano Passoni, at its debut, the company also manufactured anthropomorphic robots, which were extremely innovative at that time. Later on, given the context and the development dominated by foreign manufacturers, we have specialised in the activity of integration.
Since 2015, the company has been part of the Chinese Group Wolong, world player in the sector of electric motors and drives. However, the enterprise is very autonomous and independent: once the targets have been agreed upon, we are free to decide strategies and policies, also because it is the knowledge of the market, in addition to the personnel’s expertise, to determine the achievement of results.

 

What are the advantages of this new asset?

We can rely on a much more solid structure. Today, the staff includes 108 people. In addition to the headquarters of Modena, producing for the countries of the European Union, Eastern Europe and the Americas, we can count on a production site located 300 km to the south of Shanghai, which serves the rapidly expanding local market. Moreover, we have a commercial office in Texas, which is useful for installation and assistance with regard to the plants we have in the North American market.

 

What is your specialty?

SIR distinguishes itself from many other companies producing integration systems, because it develops and manufactures special solutions in all fields of application. Every line includes standard equipment only by 30%-40%, whereas all the rest is super-customised according to the customer requirements.

 

Let’s talk about sectors of destination and applications

Four thousand SIR plants have been installed all over the world. If we consider the applications, I would say that the solutions required are mainly for the assembly of complex groups, foundry and finishing processes, welding, material manipulation, loading and unloading, palletisation. Today, the sectors that use our solutions the most are the automotive, foundry, aeronautics, general industry and – to a lesser extent – logistics.

 

What are the most dynamic and stimulating user sectors in terms of definition of new solutions today?

Surely, all the sectors related to the new electric automotive world, which is really effervescent compared with the traditional one. The most common implementations in this field concern the assembly of batteries and of electric motors of different types (lamellar, magnetic, etc.).
Another interesting development regards robotic solutions for processing “one-piece” semi-chassis. Indeed, the evolution of aluminium die-casting techniques has enabled the manufacture of very large automotive frame parts, thus with no more need for complex welding and assembly operations of smaller components.
On large-sized parts, the removal of gates and sprues can no longer be carried out by shearing. It is necessary to use anthropomorphic robots equipped with plasma cutting torches, enabling, besides considerable cost savings, also great flexibility and adaptability to different components.
Finally, there is logistics. With the diffusion of e-commerce, the solutions of robotics and automation become increasingly interesting for the operations of advanced picking. One of the world leading clothing brands uses SIR-branded solutions in its activity of random de-palletisation on different types of garments and on the returns coming from online purchases.

 

What do customers require today?

We are observing a deep change in the demand needs. Previously, the target was mainly an improvement of productivity, whereas today, customers require a very high quality of solutions and great flexibility.
Therefore, our work is principally aimed at defining lines that can re-equip themselves almost automatically to rapidly change from one production to another.

 

What are the results and the prospects?

In 2018, we achieved our best performance: a turnover of 38 million euro. In 2020, we were able to respond to the difficulties caused by the pandemic, maintaining a good level of sales and production. The year 2021 was extremely positive, to such an extent that we could return to the level of our turnover in 2019. For 2022, we have a good order portfolio and we expect stability, even if the increase in the costs of components, their shortage and the rise in transport costs weigh heavily. All this erodes our margins.
We actually risk having many machines ready and not being able to deliver them to our customers for non-availability of some components; this compels us to re-design solutions to replace missing components with alternative ones.
Initially, customers were less inclined to accept this proposal, but now, considering the current situation, they have become more flexible and ready to review technical specifications together with us.
Moreover, in some cases, when it comes to important companies, our customers provide us with the missing components, as their bargaining power with the supplier is much stronger.

 

What convinced you to take part in RobotHeart and how will you present your company?

What convinced us was the idea underlying this exhibition project, finally dedicated to the world of robotics and integrators. Robotheart is a “small Automatica” within BI-MU. At RobotHeart, we will exhibit an innovative 3D-vision cell for bin-picking operations characterised by a very high level of reliability. We will show the public how SIR is capable to simplify the logistics of user factories.

 

What value added can your cooperation with UCIMU offer you?

Thanks to the professionalism and competences of UCIMU, SIR can access a large data set and accurate market surveys, which are very useful to understand in which sectors and geographical areas to operate to increase or improve our business. In addition, UCIMU can help us in the internationalisation process of our company, constantly evolving, as well as in facing some technical aspects, such as safety and preparation of contracts.

 

Events

Venue: AREA BI-MUpiù Pad 13 – B23 - fieramilano Rho
Hours: 10.30
By: UCIMU-SISTEMI PER PRODURRE

Are you an exhibitor?

The secretariat is at your disposal to give you useful information, support to organize all the details for your company.

Are you a visitor?

Do you want help to better organize your visit to 33.BI-MU? Contact the organizational secretariat. Your every question will be answered quickly.

The point of Domenico Appendino, SIRI president

SIRI – associazione italiana di robotica e automazione (Italian association of robotics and automation) sponsors RobotHeart, the new exhibition area of 33.BI-MU, dedicated to industrial robotics, automation, connected technologies, components, systems and artificial intelligence

 


Interview with
Domenico Appendino, president of SIRI


Robotics is a technology that is increasingly used in manufacturing factories. What are the reasons of this exponential growth in the use of robots in the manufacturing industry?

Since its debut, in 1961, robotics applied to industry has shown an exponential growth that has never stopped, with the exception of a brief period of slowdown registered at the beginning of the twenty-first century.
There are eight main reasons that determined this growth. The first four reasons are related to established situations, whereas the remaining four ones concern the latest transformations of factories. Let’s start from the first ones. The diffusion of robots was pushed, first of all, by the enterprises’ need to ensure production flexibility, due to an increase in the number of products and a reduction in their life cycle, which implies their more and more rapid replacement. It was also due to the enterprises’ intention to improve productivity, which is necessary to win the challenge against competitors. However, the number of robots has grown also because the necessary investment amount has been decreasing, thus making automated solutions accessible also for the SMEs. Moreover, the safety standards and the attention to life quality in factories have imposed the use of robots for the most hazardous and wearing tasks, which were carried out by humans in the past.
In addition to these four reasons, there are four more recent ones: the extended use of cobots, which due to their features, can be more easily integrated in a factory besides operators; the boost to flexible automation activated by the approach 4.0, which is now a worldwide phenomenon; the development of artificial intelligence that opens up to new areas of action and application of robotics; and, finally, the outbreak of the pandemic, which highlighted all the potential in the use of robots under particular conditions, for example in carrying out services beside patients or in continuing work activities of different types, even when the staff was reduced to the minimum due to the lockdown
.

 


Do you think that the instability and uncertainty, which we are experiencing today, may have an impact on the segment of robotics?

The context in which we are operating today is extremely complicated, but I do not think that this will have a crucial impact on the sector of robotics. For example, the pandemic has shown the potential of these technologies and it has actually accelerated their diffusion.
Without taking into account the IFR forecast data, which were processed before the outbreak of the war and may thus be no longer realistic, but only by observing the trends of the last few years, we can envisage that in the next three years, the growth will continue, even if not with double-digit increases. The rise in the sales in Italy should exceed the European average. Therefore, we can feel confident
.

 


What are the future scenarios that will mainly characterise industrial robotics in the next years?

I think that the areas on which the development will focus will be cobots, sensors and artificial intelligence. Cobots will grow in number and fields of application, because, by nature, they can be well integrated in a factory, without causing big disruptive changes to already defined production cycles.
On the other hand, sensors and artificial intelligence allow an extension of the action capabilities of robots. By using AI, robots analyse and record data, which, if appropriately reprocessed, enable them to autonomously carry out tasks, even rather complex ones. This is one of the most fascinating aspects that will characterise the future of the manufacturing industry. This said, human beings remain at the centre of the production process, because they design, devise, manage and programme machines
.

 


You often speak of an anthropocentric view of robots and of environments equipped with automation systems. Would you like to tell us about this?

It is exactly what I was just saying: robots are nothing more than the tools of the third millennium. They are instruments used by human beings to achieve their goals, thus to make a factory work and to operate where necessary, within a production process.
This is the anthropocentric view, which is also an integral part of our culture. The role of the individual within any system represents one of the values at the base of the Western and, especially, of the European culture. Also for this reason, in the month of April 2021, the European Commission was called to define a regulatory framework governing the use of artificial intelligence in all areas of daily life and thus also at the workplace and in the manufacturing industry.

 


SIRI is sponsor of Robotheart, the new exhibition area of BI-MU. Which aspects would you point out with regard to this new initiative, which is having great success with the public?

SIRI , together with UCIMU-SISTEMI PER PRODURRE, i.e. the two representative bodies of the robotics world in Italy, have met the request of the different actors in the field of robotics, first of all of manufacturers and integrators, asking for a dedicated event in Italy. This should be focused on robotics, but within a well-established trade show, such as BI-MU, capable of attracting operators from the whole manufacturing industry.
The outcome is Robotheart, the exhibition area that already has the participation of all major players in the segment. ABB, ABL AUTOMAZIONE, COMAU, FANUC, LUCAS, MITSUBISHI, OMRON, ROBOT AT WORK, ROBOTECO ITALARGON, ROBOTUNITS, SIR, STAUBLI, TIESSE ROBOT, UNIVERSAL ROBOTS are only a few of the companies that have already registered to exhibit and many others are confirming their presence in these weeks.
However, a value-added of this event is its cultural dimension, relying on the presence of primary partners belonging to the world of schools, institutes and universities, which also bring new “energy” to the world of enterprises.
I would like to inform everybody that I-RIM, the Italian Institute of Robotics and Intelligent Machines, will be present at BI-MU, where, among its numerous initiatives, it will also hold its National Conference. With Robotheart, we would like to reduce the dichotomy between education and industry to the benefit of the world of research and the world of enterprises, which have a lot to offer to each other
.

 


What are the initiatives arranged by SIRI and scheduled for the next BI-MU?

SIRI will have its own information stand and will be engaged in several initiatives of in-depth cultural analysis. During our traditional press conference, we will present the trend data of the sector and also highlight the technological topics that will be the subject of the presentations given by our associate members exhibiting at BI-MU. As usual, we will re-propose a reflection on the relation between robots and ethics, a hot topic that is constantly evolving. We will support the conference dedicated to Artificial Intelligence promoted by AIA/AIxIA (Italian Association for Artificial Intelligence) and we will actively take part in some initiatives arranged by I-RIM. Many activities are scheduled and from now until October, we will surely plan more.

 

Events

Venue: AREA BI-MUpiù Pad 13 – B23 - fieramilano Rho
Hours: 10.30
By: UCIMU-SISTEMI PER PRODURRE

Are you an exhibitor?

The secretariat is at your disposal to give you useful information, support to organize all the details for your company.

Are you a visitor?

Do you want help to better organize your visit to 33.BI-MU? Contact the organizational secretariat. Your every question will be answered quickly.

RobotHeart
Interview with Marco Spimpolo
OMRON

“ …organised in this way, this area could really be our “home”. RobotHeart meets the need to have an event dedicated to the world of robotics in Italy, too… ”

Marco Spimpolo Marketing Manager OMRON

Let’s talk about OMRON, a brand that is well-known all over the world

Established in 1933, the Japanese enterprise has grown over time and today it is a multinational company, whose business activity is carried out within 4 main divisions. Among these, industrial automation, also including the segment of robotics, plays a leading and crucial role, contributing to the global turnover of the group by 55%.

 

How strategic is robotics for OMRON?

It is highly strategic, not only because the segment of robotics is one of the liveliest and most profitable, but also because it is a great driver of innovation, product and process. It obliges to reconsider the way of doing business and manufacturing. It brings a new vision in the way of producing, but also of managing a company, thus it gives value- added to an enterprise and makes it grow. After all, our industrial development plan, called “SF-Shaping the Future 2030”, lies on two pillars: robotics and servitization.

 

What is the product offering of robotics proposed by OMRON?

In 2015, OMRON acquired Adept Robotics, a Californian company specialising in the production of SCARA industrial robots. As a result, OMRON has understood the importance of growing and expanding in this segment. Later on, in 2018, a joint venture was created with Techman, a Taiwanese brand specialising in collaborative robotics.
Now, with a comprehensive product offering of “fixed”, “mobile” and collaborative robotics, OMRON proposes an integrated strategy for its customers, which is essential to meet the two big challenges that industrial automation has to face today, i.e. mass customization and logistics for e-commerce.

 

We have talked about robotics. How important is service for OMRON?

With the development of the robotic sector, the culture of service has become even more central for OMRON, because a robot manufacturer is obliged to ensure advanced services for customers, in order to be competitive in the market. The importance of this asset has led us to develop this activity, also in cooperation with external partners. The areas with larger business activity are obviously that of safety and, recently, that of security.

 

What convinced you to exhibit at RobotHeart of BI-MU?

OMRON intends to play a primary role in such an important segment and right away, we understood that RobotHeart was the right opportunity for us to present our product offering. Organised in this way, this area could really be our “home”. RobotHeart meets the need to have an event dedicated to the world of robotics in Italy, too. It is necessary, because our country is one of the most interesting areas, maybe not for the number of installed robots, but for the market of integration.

 

What will you exhibit at the trade show?

We will present a complete demo illustrating our “Flexible Manufacturing”, i.e. our way of intending automated production, according to an approach that principally focuses on “data”. This also responds to the phenomenon of Transition 4.0, which the Italian industry is currently experiencing.

 

How do you see the Italian market?

The Italian market is certainly dynamic, also thanks to the incentives included in the plans 4.0, adopted by the Government authorities over the last few years. If we look at the sectors of destination, the automotive causes concern, because the transition to e-mobility imposes a remarkable and rapid conversion on the most part of the plants making up the production chain and the related activities and industries. Presently, food, pharmaceuticals, machine tools and logistics are among the liveliest sectors of destination, on which we surely intend to focus.

Events

Venue: AREA BI-MUpiù Pad 13 – B23 - fieramilano Rho
Hours: 10.30
By: UCIMU-SISTEMI PER PRODURRE

Are you an exhibitor?

The secretariat is at your disposal to give you useful information, support to organize all the details for your company.

Are you a visitor?

Do you want help to better organize your visit to 33.BI-MU? Contact the organizational secretariat. Your every question will be answered quickly.

The Hub Hotel Milano

The Hub Hotel Milano (Milan)
Special offer 33.BI-MU 

Sited in the heart of Business Congress &Exhibitions Area, and close to Rho Fiera Milano Fairground and to Fiera Milano City this 4 star Urban-Hotel, characterized by a contemporary design, reflects the metropolitan chic mood of Milan reinventing with glamour the most refined italian style.

The hotel offers 162 rooms, characterized by a minimalist design augmented by sough-after and unusual materials, Free Wi-Fi Connection, a garden lounge with sofa and gazebo, a garage and a panoramic Wellness Center sited on the 14 floor with Gym , Swimming pool and Spa Area, that can be reserved exclusively for shootings or events and parties.

SERVICES & FACILITIES
162 rooms
Buffet & American Breakfast
Conference Center with 9 meeting rooms up to 600 people
Wellness Center & Spa with Sauna, Turkish Bath, Hydromassage,
Relax Area
Gym & Panoramic Swimming Pool
Mirror Restaurant
Banqueting Room
Mirror Lounge Bar
Garden Lounge
Free shuttle service to Molino Dorino Subway Station
Garage
Free Wi-fi
Internet Point

The Hub Hotel Milano
Via Privata Polonia, 10 Higway Ovest – A4/A8 Viale Certosa Gate
20157 Milan
Tel. +39 02 78627000
[email protected]

Special rates if you book directly on www.thehubhotel.com and enter BIMUHUB code.

Events

Venue: AREA BI-MUpiù Pad 13 – B23 - fieramilano Rho
Hours: 10.30
By: UCIMU-SISTEMI PER PRODURRE

Are you an exhibitor?

The secretariat is at your disposal to give you useful information, support to organize all the details for your company.

Are you a visitor?

Do you want help to better organize your visit to 33.BI-MU? Contact the organizational secretariat. Your every question will be answered quickly.

Residence Le Groane

Residence Le Groane (Garbagnate Milanese MI)
Special offer 33.BI-MU

33.BI-MU 10% booking discount.

Residence Le Groane is a newly built complex located 10 minutes from the center of Milan and 6 minutes from the Rho/Pero, also accessible by train and bus. It also offers easy access to all major arteries of Milan hinterland to move easily in Milan.

Excellent housing solutions with minimum sizes starting from 65 square meters, wide and bright, with excellent finishing with underfloor heating, video door phones and air conditoning preparation. All solutions have large balcony.

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Residence Le Groane
Via Vittorio Veneto n. 111
20024 – Garbagnate Milanese
Tel: +39 3357460665 – +39 039 74 80 57
E-mail: [email protected]

http://www.residencelegroane.it

Events

Venue: AREA BI-MUpiù Pad 13 – B23 - fieramilano Rho
Hours: 10.30
By: UCIMU-SISTEMI PER PRODURRE

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The secretariat is at your disposal to give you useful information, support to organize all the details for your company.

Are you a visitor?

Do you want help to better organize your visit to 33.BI-MU? Contact the organizational secretariat. Your every question will be answered quickly.