Are you a visitor? From July you get the Free Entry Pass and Golden Card
The entrance for visitors at 35.BI-MU (Fieramilano Rho, 13-16 October 2026) is free of charge and includes the Golden Card.
The online service to obtain the free Personal Entry Pass, valid for all days of the event, will be active starting in July.
Starting in July, you will find a link to the dedicated online platform on this page. By filling out the form, you can immediately download your Entry Pass in.pdf format and receive the Pass by email so you can always have it handy on your smartphone, so you can scan the QR code directly at the turnstiles at the fair.
The Golden Card is an integral part of the Entry Pass for free and permanent access to BI-MU and offers, before, during and after the exhibition, a series of discounts, facilities and services.
The Golden Card is a versatile tool, able to offer, from the affiliated activities, quality services to Card holders (visitors, exhibitors and journalists) of the trade fairs held at Fiera Milano.
Golden Card advantages
- Golden Card: is the Entry Pass reserved for registered exhibitors, visitors and journalists of BI-MU and all the trade fairs participating in the project “Golden Card”
- Validity: for 35.BI-MU the duration is two years
- It allows: to take advantage of discounts and agreements in Italy published on the Golden Card website and divided into Services for companies and Affiliated Activities
- How to get it: by registering at BI-MU or at one of the trade fairs indicated on the Golden Card website after the event has activated the preregistration service
- Type: the Card can be both paper and digital.
Would you like to receive a notification as soon as the service to obtain the Pass is active? You can subscribe to the BI-MU newsletter.
